Decadestwo Sale Blows Up!

I had such a blast working on the press for the most recent Decadestwo pop-up shop in New York. Not only is the client amazing, but the response from editors was unbelievable. Everyone wanted to get their hands on the goods and since the Decadestwo celeb/high-fashion angle makes for a great story, the results were fabulous (if I do say so myself)!

A Few Links:

VanityFair.com

Glamour.com

New York Mag.com
Gotham.com
Style.com

TeenVogue.com

Here is a look at some of the pieces that were quickly snatched up:

Gorgeous Chanel Jewelry

Louboutin Row

By far the most attractive piece of news was the $150 shoe sale event, which took place on the final day of the pop-up: Sunday, March 21st. Daily Candy publicized the sale (http://bit.ly/cOZ4lw) and in turn we gave them 25 first-in-line spots. That was one of the craziest events I have ever worked! In addition to receiving nearly 1500 emails for those highly-coveted spots, we had a line of girls (and boys!*) wrapped around 2 city blocks waiting to get in!
*Quote of the day from an eager boyfriend/husband, "I'm here for the red soles!"

Luckily I was able to score a pair of adorable red patent Louboutins for myself - I figured after all of this hard work I deserved a treat!

And for anyone who missed this spectacular event, Decadestwo hosts bi-monthly sales on HauteLook.com and has a full nationwide pop-up tour in the works for 2010!